With the development of technology, the live broadcast industry has ushered in new development opportunities, and new business models such as e-commerce live broadcast and "live broadcast +" are developing rapidly. "Live broadcast + e-commerce" has attracted much attention from the industry, and technological innovation, coupled with the blessing of 5G technology, has brought huge opportunities for the development of the live broadcast industry. In order to reduce the threshold and cost of live broadcast for enterprises, and improve the efficiency of exhibitors, SIAL China launched the "livestreaming commerce" and "livestreaming -visiting SIAL CHINA" services during the exhibition, maximize exhibitors products exposure through different channels .
Livestreaming commerce: is one of the important online activities in SIAL CHINA. New KOLs will be invited to promote exhibitor’s goods to online views onsite. It is a new way to open new retail channels. The event includes a variety of online and offline promotion methods, giving the participating audience new experience. The event held by SIAL CHINA in 2020 attracted more than 9 million online exposures.
Livestreaming visiting SIAL CHINA: is one of the important online activities of SIAL CHINA. It will present a 360-degree real visit experience to online audiences. The route includes product display of all exhibitors at the exhibition site, direct broadcasting of on-site activities, and the business matching for online viewers. In 2020, SIAL CHINA's on-live visiting SIAL CHINA received nearly 100,000 online visits and 10 thousand of online interactions.
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