Asia is one of the fastest-growing wine regions in the world and makes up one of the largest sectors in SIAL China. The Wine Innovation Forum provides exhibitors and professionals with the opportunity to study from wine experts during a series of seminars focused on the latest trends and tastes shaping the industry.
This is really a diverse marketplace for them to learn and assess wine which can be traded or consumed for years to come.
The Best Buy China Competition delivers an effective platform for SIAL China wine exhibitors to showcase their star products. In partnership with WINE100, a professional and influential wine rating agency in China, this competition honors wines and spirits that represent the best value to professional buyers and consumers.
Each year, an eight-judge panel presided by a Wine Master, performs a blind tasting before and announcing their recommendations during the After SIAL Party.
| 14th May | |||
|---|---|---|---|
| Time | Theme | Company | Participants |
| 10:00-10:45 | Cornas, the Rising Star of Northern Rhone | WINE 100 | Roderick SMITH |
| 11:00-11:45 | Dive into Spanish White Wines | WINE 100 | David FORER |
| 13:00-13:45 | Argentinian Wines | Naiara Wines | Maria Lucia BELLIZ |
| 14:00-14:45 | Tokaj Wines | Tokaj-Hétszőlő Imperial Estate | József OFFICIR |
| 15:00-15:45 | Australian Classics Wine - is Sourced from the Oldest Vineyards Soils throughout South Australia |
Beston Food (Shanghai) Co.,Ltd | Michael SEXTON |
| 16:00-16:45 | India's Finest Reds | All Things Nice | Nikhil AGARWAl |
| 15th May | |||
|---|---|---|---|
| Time | Theme | Company | Participants |
| 10:00 - 10:45 | The Underrated Jewels of Loire Valley | WINE 100 | Roderick SMITH |
| 11:00 - 11:45 | Nebbiolo, the King of Piedmont | WINE 100 | Roderick SMITH |
| 12:00 - 13:45 | Garnacha, the Stunning Allure of Spanish Red | WINE 100 | David FORER |
| 13:00 - 13:45 | Alcoholic Tea | Noveltea | Lukas PASSIA |
| 14:00 - 14:45 | Greek Wines | Dionysos Wines | Panagiotis FILIOS |
| 15:00 - 15:45 | Bulgarian Wines | Yamantievs Winery | Stoyan ZHULEV |
| 16:00 - 16:45 | Czech Wines | Winery Lahofer +winery Hanzel | Marek VYSKOCIL |
| 16th May | |||
|---|---|---|---|
| Time | Theme | Company | Participants |
| 09:00 - 09:45 | Experiential Marketing And Cultural Promotion in Chinese Wine Market -- The Development Trend of Food and Wine Pairing In The New Era |
China National Wine (Cider) Technical Committee Expert | Sally CHAN |
| 10:00 - 10:45 | Choosing Wonderful Wine Package is An Effective Way for Market Expansion |
Director of Tetra Pak China | Ying WU |
| 11:00 - 11:45 | The Difference of Brand Strategy Achieve Competitive Advantage in Wine Market |
Chairman of We-Move (Shang Hai) E-Business Co.,Ltd | Hang DAI |
