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Wine Events

Wine Innovation Forum

Asia is one of the fastest-growing wine regions in the world and makes up one of the largest sectors in SIAL China. The Wine Innovation Forum provides exhibitors and professionals with the opportunity to study from wine experts during a series of seminars focused on the latest trends and tastes shaping the industry.

This is really a diverse marketplace for them to learn and assess wine which can be traded or consumed for years to come. 

Best Buy China Competition

The Best Buy China Competition delivers an effective platform for SIAL China wine exhibitors to showcase their star products. In partnership with WINE100, a professional and influential wine rating agency in China, this competition honors wines and spirits that represent the best value to professional buyers and consumers. 

Each year, an eight-judge panel presided by a Wine Master, performs a blind tasting before and announcing their recommendations during the After SIAL Party.

2019 Forum Schedule

14th May
Time Theme Company Participants
10:00-10:45 Cornas, the Rising Star of Northern Rhone WINE 100 Roderick SMITH
11:00-11:45 Dive into Spanish White Wines WINE 100 David FORER
13:00-13:45 Argentinian Wines Naiara Wines Maria Lucia BELLIZ
14:00-14:45 Tokaj Wines Tokaj-Hétszőlő Imperial Estate József OFFICIR
15:00-15:45 Australian Classics Wine - is Sourced from the
Oldest Vineyards Soils throughout South Australia
Beston Food (Shanghai) Co.,Ltd Michael SEXTON
16:00-16:45 India's Finest Reds All Things Nice Nikhil AGARWAl

15th May
Time Theme Company Participants
10:00 - 10:45 The Underrated Jewels of Loire Valley WINE 100 Roderick SMITH
11:00 - 11:45 Nebbiolo, the King of Piedmont WINE 100 Roderick SMITH
12:00 - 13:45 Garnacha, the Stunning Allure of Spanish Red WINE 100 David FORER
13:00 - 13:45 Alcoholic Tea Noveltea Lukas PASSIA
14:00 - 14:45 Greek Wines Dionysos Wines Panagiotis FILIOS
15:00 - 15:45 Bulgarian Wines Yamantievs Winery Stoyan ZHULEV
16:00 - 16:45 Czech Wines Winery Lahofer +winery Hanzel Marek VYSKOCIL

16th May
Time Theme Company Participants
09:00 - 09:45 Experiential Marketing And Cultural Promotion in
Chinese Wine Market -- The Development Trend of Food and
Wine Pairing In The New Era
China National Wine (Cider) Technical Committee Expert Sally CHAN
10:00 - 10:45 Choosing Wonderful Wine Package is
An Effective Way for Market Expansion
Director of Tetra Pak China Ying WU
11:00 - 11:45 The Difference of Brand Strategy Achieve
Competitive Advantage in Wine Market
Chairman of We-Move (Shang Hai) E-Business Co.,Ltd Hang DAI