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Exploring the prospects of China’s food industry, SIAL China attracts great attention

According to the World Population Prospects 2019 by the UN, the world population will grow by approximately 2 billion by 2050. During this period, global food demand is expected to increase by about 60%. With uneven distribution of resources and accelerating urbanization, the demand for food will surge. As the age structure changes, more diversified food demand will become the booster for the food industry.

The upgraded structure, concepts and patterns of consumers have created more room for imagination for the development of the food industry. How to seize the opportunity and take advantage of the trend will become the key. Against such a backdrop, the 22nd SIAL China is particularly pertinent. As the largest and most influential food industry exhibition in Asia, SIAL China has been following the trends of the food industry, and studying the rapidly changing global trends. Relying on strong capabilities of resource integration, it gathers both supply and demand, and promotes the global circulation of high-quality food through a multi-dimensional approach that combines online and offline channels.

This SIAL China consists of 7 themed exhibition halls across 200,000 m2, attracting 4,500 companies from more than 60 countries and regions. More than 123,000 professional visitors are expected to participate in the exhibition. Over 15 specialized events and forums on site will be held, shedding light on the direction of the food industry and the opportunities for development under the new economic situation.

There will be 21 categories of products on display this year by exhibitors from Chile, Australia, Japan, South Korea, Brazil, Spain, Sweden, Switzerland, the United States, Canada, France, Indonesia, Ireland, Italy, New Zealand, China, etc. Trade activities engage e-commerce platforms, retailers, importers and exporters, catering companies, etc., which diversifies the channels for high-quality food.

Meanwhile, more than 20 government departments and business associations participate, including the Foreign Economic Cooperation Center, MARA, P.R.China, Department of Commerce of Shandong Province, Department of Agriculture and Rural Affairs of Zhejiang Province, Shanghai Municipal Committee of Agriculture and Rural Affairs, Department of Commerce of Jilin Province, China Council for the Promotion of International Trade Heilongjiang Provincial Committee, China Council for the Promotion of International Trade Gansu Provincial Committee, Changchun Municipal Commerce Bureau, Ningbo Free Trade Zone, Yunnan Lincang High-tech Industrial Park, Xiamen Food Industry Association, and Jinjiang Food Industry Association. They actively offer policy benefits to facilitate industry connection.

In addition to typical exhibitions to showcase the richness and diversity of food, SIAL China works with XTC World Innovation to launch the SIAL Innovation Competition, where an international professional panel selects innovative products, providing valuable opportunities for publicity and exposure of exhibitors’ new products, and enhancing the added value of the award-winners. The food and beverages that are awarded each year have been sought after in the market.

It is worth noting that this SIAL China will continue to strengthen exhibition services through the Internet. Using live streaming and other latest communication methods, SIAL China will be more vigorous and updated. Facilitated by Online Marketplace, a platform built by SIAL China, and the special Match Me service, online and offline barriers are removed, resource allocation of all parties is coordinated based on digital intelligence, and innovation is achieved with big data, artificial intelligence, etc. as boosters. 

For more than 20 years, SIAL China has been committed to facilitate trading and circulation of the world’s best, safest and unique food, creating opportunities for exhibitors to develop and discuss new ways and new strategies for industry expansion. The two decades have turned SIAL China into the largest food exhibition in Asia and the third largest in the world. Li Yue, Managing Director of Exposium-SIAL Exhibition Co., Ltd. said, “In the future, SIAL China will adhere to the primal intention of “inspire food business” and, as the world’s largest platform, empower the industry with digital intelligence by virtue of the large Chinese market, and create a new highland of ideas. We will unlock the potential value of SIAL China, generating business opportunities for exhibitors and visitors.”